The new requirements would inform the public of the use of artificial intelligence in campaign ads.
The Federal Communications Commission (FCC) issued a Notice of Proposed Rulemaking for new transparency requirements regarding the use of artificial intelligence (AI) in TV and radio advertisements. This proposal mandates that entities legally required to file advertisement information with the FCC must disclose if AI is used in their political ads and make on-air announcements about such use. The proposal does not ban AI content but aims to inform the public about AI’s role in political advertising.
“We propose that political advertisements that run on television and radio should disclose whether AI is being used,” said FCC Chair Jessica Rosenworcel. “There’s too much potential for AI to manipulate voices and images in political advertising to do nothing. If a candidate or issue campaign used AI to create an ad, the public has a right to know.”
The Federal Elections Commission (FEC) sees the area of campaign ads as its own jurisdiction. It is also exploring regulations on AI use in online advertisements for federal candidates.
As the Lord Leads, Pray with Us…
- For the FCC chair and commissioners as they receive public feedback on the proposed rule.
- For FEC Chair Sean Cooksey as he oversees his commission’s efforts to ensure election integrity and transparency.
Sources: Federal Communications Commission, Radio Ink
